FAS Entertainment Services (FAS), producer of the exciting annual Digicel Barbados Reggae Festival, was launched in 2004 by three previously independent promoters – AG Productions, Premier Promotions and Hardcore Promotions.
By pooling their resources they were able to undertake entertainment projects on a scale that was not previously possible as individual operators.
The first such project was the inaugural Reggae on the Hill production at the Farley Hill National Park in 2004, which featured the largest cast of local, regional and international reggae stars ever assembled on one stage in Barbados.
The result was success beyond the directors of FAS’ wildest dreams. It attracted a crowd of over 12,000 of totally satisfied reggae lovers of all ages and from every social level in attendance.
The following year, 2005, FAS expanded the reggae venture by adding a second event, the Vintage Reggae Show and Dance and officially launched the Barbados Reggae Festival. In keeping with the standard set the previous year, both productions were equally as successful.
The rest is now history with Digicel coming on board in 2006 as title sponsors and the expansion of the Festival to three events with the introduction of the also very popular Reggae Beach Party, which caters to the younger generation of fans.
This year FAS has added a fourth attraction to the Festival in the form of an MV Harbour Master Reggae Cruise designed to give fans the opportunity to meet, mingle and party with both the visiting and local Reggae on the Hill performers.